Vendors are forever looking for new ways to peddle their wares. Often, a vendor will hitch the company’s product pitch to the latest and most prominent organizational breach exploited by the media, or will craft its messaging toward the latest revision of a particular industry-targeted regulatory standard or best practice. Sometimes, however, the security and compliance concerns held in such high regard by vendors (who happen to have products and services in hand that they feel will solve the world’s problems) fall on the deaf ears of the business decision makers.